British international-based market research and data analytics firm, YouGov released a ranking of ten brands that have registered significant growth across most brand metrics amongst consumers in MENA.

Between Q4 2021 and Q1 2022, numerous brands experienced statistically significant positive movement among UAE or KSA consumers across brand index metrics of YouGov. Microsoft topped the list in the UAE and Al Batal in the KSA.

Top 10 Biggest Brand Movers in the UAE, Q4 2021 vs Q1 2022

Top 10 Biggest Brand Movers in the KSA, (Q4 2021 vs Q1 2022) 

The ranking is based on a list of metrics that were monitored between Q4 2021 and Q1 2022. Metrics considered are:

Media Metrics

• Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks
• Word of Mouth – Whether a consumer has talked about a brand with family or friends in the past two weeks
• Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score)

Brand Health Metrics

• Awareness – Whether or not a consumer has ever heard of a brand
• Quality – Whether a consumer considers a brand to represent good or poor quality
• Value – Whether a consumer considers a brand to represent good or poor value for money
• Impression – Whether a consumer has a positive or negative impression of a brand
• Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand
• Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand
• Recommend – Whether a consumer would recommend a brand to a friend or colleague or not

Purchase Funnel Metrics

• Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product
• Purchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific product
• Current Customer – Whether a consumer has purchased a given product or not within in a specified period of time