Taking the reins from David Fox, who has successfully concluded his tenure as CEO, Ghassan Maraqa assumes the role of CEO, with Jon Marchant stepping in as the Group President, jointly steering the agency's transition in the MENA region. Ghassan Maraqa brings over two decades of invaluable experience as the regional COO and CFO at Memac Ogilvy MENA.

Patou Nuytemans, EMEA CEO, who has closely collaborated with Ghassan, expressed her utmost confidence in him, stating, "Having worked hand-in-hand with Ghassan for many years as my partner in leading Memac Ogilvy in the region, I've witnessed his unwavering dedication to our agency's values, talent, and clients. His instrumental role in our success leaves no doubt that Memac Ogilvy is in capable hands."

Commenting on his appointment, Maraqa said, "I extend my sincere appreciation to our exceptional team and valued clients for their steadfast commitment and partnership. Together with Jon, I am privileged to lead an agency network that has always been an industry pillar in the region, bringing our promise of boundless creativity to life for leading brands across MENA."

Jon Marchant, in his role as MENA Group President, will work closely with the team to enhance the agency's creative growth and build client partnerships, both on an international and regional scale.

Sharing her thoughts on Marchant, Nuytemans said, "Jon's inclusion marks an exciting chapter in our journey of growth and innovation. His extensive industry experience and passion for impactful ideas and talent development are truly infectious. Together with Ghassan, I am confident that they will shape an exciting new future for Memac Ogilvy."

Marchant stated, "I am deeply honored to join Memac Ogilvy during this pivotal moment in a rapidly evolving market. The Ogilvy brand is renowned for its creativity and commitment to excellence. Alongside Ghassan, I eagerly anticipate contributing to its journey amid dynamic economic and cultural transformations in the region."

Both Marchant and Maraqa will collaborate with the MENA Exco and the regional leadership team across Memac Ogilvy's 11 offices to drive the agency's promise of borderless creativity in advertising, PR, experience, and health.