Global media intelligence firm Meltwater has launched its Media Contact Database in the UAE to deliver a solution for marketing and PR companies to target journalists and influencers for their campaigns.

Zubair Timol, area director for India, Middle East & Africa at Meltwater, says in a press statement, “For a communications campaign to be truly successful, it is important to reach out to the right journalist or influencer covering the industry or beat. With the growing popularity of social media in the region, consumers now look to ‘influencers’ for making purchase decisions. As marketing and PR companies now consider influencers an important part of their campaigns, our newly introduced Media Contacts platform for the region is designed to help them identify and collaborate with journalists and influencers more effectively.”

The new tool helps communications professionals to be more targeted in reaching out to the right influencers. It offers access to over 350,000 contacts worldwide and 2,800 in the UAE with the option of uploading users own lists and being able to manage all contacts in one platform. This also forms a proprietary solution to better target journalists using keyword searches like specific topics, industry, brand names and others. It also provides readership analytics. The new tool also allows traditional journalist search by name, outlet, beat or location.