RECMA, the independent research company that reports and tracks the performance of media agencies around the globe, has just published its Qualitative Report, placing Mediabrands first among media agency groups across the MENA region.

The semi-annual Qualitative Report, which functions as a reference for excellence, also shows Mediabrands agencies UM, Magna, and Initiative, ranking 1^st, 2^nd, and 3^rd respectively, owing to strong performance on competitive pitch wins, momentum, team structure, and agency capabilities. The report also crowned media agency UM as the only “dominant profile” agency in MENA, placed number 2 globally across 47 countries.

Commenting on this major success, Shadi Kandil, CEO of Mediabrands, said, “I am very proud of what our teams have achieved. This is the result of hard work, consistency, and a disciplined approach to service excellence. And above all, it is a reflection of the true partnership we have with our clients and their trust in our abilities to help them win.”

The report was released in February 2021, evaluating a total of 17 agencies across six media agency groups. The MENA report covers 14 countries and is a worldwide audit of media agency performances and competences based on 18 criteria over a 3-year period.