The region’s largest Arabic content publisher and AI developer, Mawdoo3 Group, is thrilled to announce the appointment of Luca Allam as its new deputy CEO, effective today.

With over 20 years of experience working in the marketing and advertising sector both across the region and internationally, Allam has been building and leading effective businesses, most recently as CEO for PHD MENA. Allam’s strategic vision and commitment to excellence make him ideal to lead the company into its next phase of growth and innovation.

Rami AlQawasmi, CEO of Mawdoo3 Group is excited to welcome Luca Allam onboard, he commented, “Mawdoo3's legacy in the region has been built upon bold ideas delivered through modern, integrated solutions. Luca’s leadership and strategic vision align perfectly with our commitment to delivering cutting-edge business solutions. We look forward to leveraging his expertise to strengthen our client partnerships and initiatives, driving innovation in the ever-evolving digital advertising landscape.”

Mawdoo3 Group offers incredible and unique solutions to the market. Having historically been built on valuable and trusted Arabic content enriching the Arabic content online against a vast user audience (over 100 million organic unique monthly visitors globally and 32 million unique visitors from the GCC), the company is increasingly making advances in the world of AI. With ‘off the shelf’ AI products such as Salma and Qalam, the company is making tremendous strides in the Arabic Chat space, with B2C and B2B enterprise solutions representing the next frontier for Mawdoo3 Group. Built on the company’s incredible Arabic content legacy, Mawdoo3 Group is ideally placed to spearhead and lead the region’s Arabic AI revolution.    

Luca Allam expressed enthusiasm about joining Mawdoo3 Group, stating, "I am delighted to join this impressive company and to help lead Mawdoo3 Group into the next era of development and growth. With so many exciting and incredible solutions within the portfolio, the AI opportunities in particular represent a new frontier for the industry. I am excited to help pioneer. I look forward to working closely with the talented team to drive innovation, foster growth, and deliver exceptional value to the region’s clients and brands."