Makana 360 has announced its partnership with the World Defense Show (WDS) 2024, providing social listening and monitoring services. Makana 360 will also offer media analysis against similar global events and occasions. Set under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, WDS 2024 represents innovation and future trends in the defense industry, spanning land, sea, air, space, and security sectors.

As the defense industry continues to navigate through a rapidly evolving technological landscape, there is a high demand for strategic insights and real-time analytics. Acknowledging this need, WDS in partnership with Memac Ogilvy has engaged Makana 360 to deploy its digital and social listening methodology. This initiative aims to enrich the event’s strategic planning, media coverage, and audience engagement by tapping into insights from digital media platforms.

By analyzing data from diverse digital channels, including news, magazines, blogs, forums, and media like Instagram, Twitter, Facebook, YouTube, and more, Makana 360 will deliver intelligence, supporting WDS in targeting global influence and engagement with key stakeholders in the defense sector.

“This collaboration with the World Defense Show 2024 underscores our dedication to leveraging social listening for profound insights,” said Abdurrahman Al-Husami, Founder and CEO of Makana 360.

“Our goal is to empower WDS with a comprehensive understanding of their audience and industry trends and how media capture the event, ensuring the event’s continued success and global impact.”