Globally active retail ideas company, Liquid announced the launch of Elev8 – a service set to transform e-commerce distribution across the region.

The new venture aims to disrupt the often ringfenced and disconnected world of e-commerce. Some common pain points include inefficiencies in the supply chain – leading to late deliveries, higher returns, and a low level of integration between brands, sales, logistics, retailers, and last-mile delivery. The disconnect has been further impacted by a change in shopper behavior, expectations, and a hyper-competitive environment in which both brands and e-retailers are under immense pressure to create an omnichannel experience that will retain their shoppers' loyalty.

Elev8 will help brands navigate the intricate world of e-commerce by offering a seamless range of services that includes a go-to-market strategic plan, e-retailer management, content creation, content listing, business intelligence, warehouse management, and last-mile delivery. This means brands can now focus on scalability and growth – leaving Elev8 to manage the brand’s digital sales ecosystem.

Most brands sell their products through pure-play channels such as Noon.com, Amazon, Namshi, or brick-and-click retailers like Carrefour, Lulu. Grocery aggregators like Instashop and Talabat are also making the cut. Selling across all of these platforms is a challenge – with multiple vendors fulfilling different roles in the process. Elev8 will ship the inventory of these brands and will ensure all their sales channels are fully integrated, and orders fulfilled at the speed of retail with a one-stop-shop solution.

With a state-of-the-art warehouse in Dubai, Liquid will offer its clients reliable fulfillment and rapid last-mile delivery of their products across the UAE. Adding Elev8 to Liquid’s services amplifies the Dubai-based company’s offering, giving clients a 360 solution from start to finish – a prospect particularly appealing to brands looking to navigate the Middle East’s eCommerce landscape. Liquid will work with clients to provide full marketplace management, closely aligned to their in-house creative capabilities.

Sachinn J.Laala, CEO at Liquid commented on the launch, “We’re very excited about the launch of Elev8, a truly innovative service that no other company is offering in the region. We are a one-stop-shop for any brand looking to penetrate the saturated eCommerce industry – a sector that has grown phenomenally with revenues of about $24 billion today. Using our expert knowledge and industry expertise, we will eliminate risk and elevate success. We know that the introduction of Elev8 to the region will support the wider retail community and customers, and in turn, amplify the region’s growth in all areas of commerce.”

Liquid already ensures that brand values in both the physical and digital spaces are aligned and measure up to overall brand equity. Bringing brands and audiences together, Liquid excels at giving a complete 360 degree offering to brands in ways that resonate and stay with the customers, serving as a transformative force for the industry.

“We saw a clear gap in the market. Our approach is to offer brands all of the tools needed to attract customers, sell products and deliver them efficiently through Liquid and Elev8,” added Laala.

As pioneers in the field of e-commerce, Liquid has become the midpoint between brands and e-retailers, helping them to optimize their online presence. With Elev8, Liquid intends to open up the path to purchase and help brands bridge the final hurdle in the chain.