Dubai Wholesale City has appointed Leo Burnett Dubai as its communications agency to launch the new initiative and generate interest and enquiries from wholesalers around the world.

The assignment covered the B2B communications services including strategic brand planning, developing a full set of communications materials for sales and marketing purposes, and social media engagement and content development.

Abdulla Khalifa Bel Houl, CEO of Dubai Industrial City, says in a press statement, “Leo Burnett has worked closely with our team to develop a communication solution that launched Dubai Wholesale City to the world as the wholesale trading capital of the world.”

Kamal Dimachkie, executive regional managing director at Leo Burnett Dubai, also stated: “We are proud to have been selected by Dubai Wholesale City to manage their communications needs. This is a once-in-a-lifetime project that has the power to transform the economy of the country, and we look forward to partnering with Dubai Wholesale City towards a brighter future for the nation.”