Local franchisee company Grey Gold LLC has partnered with customer engagement and loyalty platform UrbanBuz to launch its digital customer loyalty and engagement system called Merci (meaning thank you in French) for one of its international brands, La Cure Gourmande. The brand is best known for its gourmet handmade biscuits, caramels, chocolates, lollipops, and nougats packaged in signature boxes or collectible tins influenced by its home in South of France.  Merci has been implemented in all four of La Cure Gourmande’s UAE locations.

“We partner with organizations that demonstrate commitment to their loyal customers and have expansion plans in the region. The local franchisee of La Cure Gourmande is an excellent example of a company that knows its product, understands the local market, and is executing an aggressive growth plan in the UAE and beyond. UrbanBuz looks forward to being a part of that growth story and contributing to it by delivering exceptional digital customer engagement and loyalty solutions to an ambitious brand,” says Mustafa Sadek, CEO of UrbanBuz in a press statement.

As the loyalty partner for La Cure Gourmand Dubai, UrbanBuz has digitized the customer engagement process through full integration with all customer touch points from the points of sale, website, Facebook page, and mobile applications, creating an omni-channel marketing setup for the company. The digital solutions provider is expanding its services to provide businesses with customer engagement solutions both online and offline.

The automated SMS communication to customers with their balance, following each transaction, has proved to be extremely efficient in a very short period of time since the launch of the program. “Many customers, including the tourists, have come back for more soon after receiving this communication,” says the press statement.

Alina Gavirko, retail coordinator at La Cure Gourmande adds: “We are super excited to be working with UrbanBuz to launch our new and rewarding loyalty program, called “Merci”. Through Merci, we will be able to connect with our customers in a more meaningful way and thank them for their loyalty. The system is easy for staff to use, and provides us with real time analytics that will help us make informed decisions as we continue to expand across the UAE.”

Owned by regional parent company Spadamco Holdings, Grey Gold LLC’s international brand, La Cure Gourmande, currently operates four branches in the UAE and has plans to expand.

“At Spadamco, our objective is to enable our consumer and retail brands to grow and exceed their potential in the market. One of the ways that we ensure success for our brands is by equipping them with tools and resources that increase foot fall, retain customers and thank the loyal ones. We are confident that UrbanBuz’s digital loyalty solution will help us achieve our objectives. Our portfolio includes a range of world class retail and F&B brands,” adds Hiram Aziz, managing director – Retail at Spadamco Holdings.

La Cure Gourmande’s flagship store is located in The Dubai Mall; it has three other locations at The Beach, Mirdif City Centre and Abu Dhabi Mall.