After a highly competitive pitch process for its Consumer and Enterprise business, Saudi Telecom Company (STC) announces the renewal of its partnership with JWT Riyadh for a further three years.

“We would like to thank STC for its renewed confidence in JWT.  Winning the account was an enormous challenge, but demonstrates that our long-standing commitment to the Saudi market since 1978 has paid off.”, says Vatche Keverian, JWT MENA’s CEO.

Campaigns by JWT Riyadh for STC include the “Digital Energy” project in 2008, which contributed to a significant increase in market share for STC that year, and the fully integrated “New Tariff” in 2010, which launched customized tariff plans for postpaid subscribers.