Following a competitive pitch process, Carat Dubai has been awarded the media responsibilities Dubai Parks and Resorts.

The account was previously managed by Omnicom’s PHD since 2015.

With a mandate to build brand equity of Dubai Parks and Resorts as a go-to leisure and entertainment experience, Carat will target residents of and visitors to Dubai on a regional and global level. In a statement, the agency says, that its strength in strategic planning across diverse markets with unique challenges, superior client servicing and the ability to understand the brand’s deeper business strategy in order to deliver growth through media, were the key factors in its appointment.

Maya Chams, business director, Carat, says in a statement: “We have built strong credibility with Dubai Parks and Resorts by delivering on previous campaigns for Legoland Dubai. It has always been a pleasure to work with them, and being awarded the brief for the entire portfolio is testament to both the team, our understanding of the target audience and command of content, data, technology and distribution.”

Tarek Daouk, CEO of Dentsu Aegis Network MENA, adds: ”We are delighted to be given the opportunity to expand our relationship with Dubai Parks and Resorts. The team is excited about this next chapter and to be a part of the brand’s media transformation and their quest to be one of the leading leisure and entertainment destinations in the world.”