JPd, a boutique branding and creative design agency in Dubai, announced today the launch of its new communications department. The move is aimed at strengthening the agency’s branding service range by introducing in-house PR and digital offerings.

The new division will cover the breadth of all PR services for both B2B and B2C sectors. Offering start-ups, SME’s, and established companies various branding, digital and now PR services, the JPd team ensures a fully integrated approach for their clients – from competitor research and brand strategy development to brand positioning and communication campaigns, as well as engaging digital interactions.

James Pass, managing director and creative principle at JPd, says in a press statement, “This is an important step for us as the launch of a new PR and digital department underlines our commitment to offer integrated approach and better service to our clients. Through our new offerings we are now capable of supporting our clients at all stages – from the brand creation to the product/ service launch and ongoing communication to ensure effective engagement with their key audience”.