In this newly created role, Jennifer will be responsible for elevating Groupe’s competitive edge in the market and identifying new pathways for growth. This also includes working across the business to nurture a culture of innovation and collaboration under the Power of One.

Bassel Kakish, Groupe CEO for Publicis Groupe Middle East & Turkey said, “Innovation is the spark that will propel us forward, future-proofing our business in the face of changing market trends, new technologies, and customer demands. The role of the Chief Innovation and Growth Officer is to champion Groupe’s innovation agenda and Jennifer comes with the right mix of expertise, mindset, and passion to deliver on this. I am excited to have Jennifer further advance our journey of growth and transformation across the region.”   

A strategist by trade, Jennifer has spent the last 15 years in the region shaping the future of some of the world’s most valuable brands such as Apple, IKEA, KFC, Expo 2020, Coca-Cola, NEOM, Nissan, and Louvre Abu Dhabi. Her passion for human-centered innovation and culture-building storytelling has led to dozens of award recognitions across prestigious shows including Cannes Lions, Effies, Dubai Lynx, One Show, D&AD and WARC.

On the new role, Jennifer said, “I couldn’t be more excited to join Publicis Groupe. I am humbled to work with such an incredible mix of people. As a team they deliver a breadth and depth of expertise that exists nowhere else; and as someone who loves orchestrating complex solutions and stories, it is both a special place to learn from and an exciting playground to create in. Driving growth and innovation for a group that has such an ambitious vision will certainly be a big challenge but as the saying goes, you can’t cross an ocean without losing sight of the shore and I am thrilled at the prospects of the journey ahead.”

Jennifer has also served on the jury for Innovation at Cannes Lions in 2021 and 2022, joining the ranks of other respected global experts to award the best in creativity worldwide.