Dubai-based creative communications agency, INTEGR8 has been appointed by LACASA Holdings to launch its upcoming Palestine-based shopping mall. Plans for the mall were first unveiled in September 2017, set to be the country’s largest shopping destination to date featuring over 200 retail, F&B, and entertainment units.

INTEGR8 will handle all the branding, social media, and communications activities to create awareness for the mall up to its launch in 2019, in addition to on-going communication management.

“Partnering with an innovative development such as Mall of Palestine is an honor for us,” says Ayman Jaber, founder and executive creative director at INTEGR8, in a press statement. “Having worked on ad campaigns in Palestine in the past, I am very confident that we will be able to successfully communicate the essence of the brand within the country as well as provide LACASA Holdings with the best integrated media approach.”