Hani Ghorayeb, President of IAA UAE chapter has announced a new IAA UAE forum to represent specific goals related to the expansion and good practices of the film and video advertising production community in the UAE. As the demand for content production across multiple platforms grows there is a clear need to have a team focused on raising industry standards, resolving industry issues and standardizing best practices, says a press statement.

Announcing the formation of the IAA UA EProduction Forum, Hani Ghorayeb, said, “Rhe Communications industry in UAE is a diverse and thriving sector. Having our production industry members focus on a specific agenda that promotes and expands their role in UAE is a very welcome and timely initiative given the rise of content.”

The IAA UAE Production Forum is made up of IAA UAE individual members who are producers, location managers, production managers and aerial professionals.

The first steering committee leaders are Karen Coetzee, Owner/Producer, Central Films; Shane Martin, Owner/Exec Producer, Boomtown; Lyall Gardiner, Owner/Location Manager, Fstop Locations and Ali Azarmi, managing partner, Joy Films.

The IAA UAE Production Forum’s mission is:

• To enable the Film and TV Production Industry to speak with one voice, representing the interests and solving the problems facing the Production Industry in the UAE.
• To be a meaningful interface between the Production Industry, Advertisers, Agencies and  Media. All IAA Members who share common interests and challenges.
• To promote the UAE Production Industry locally and internationally, creating worldwide confidence in a well-regulated, professionally resourced, competitive industry.
• To formalize and agree best professional work practices and ethics for all aspects of our Industry from Crewing and Casting to Bidding and Billing.

Under the umbrella of the IAA UAE Board this newly established Production community will meet monthly at the IAA UAE premises to fulfill their mission.