Hussein Dajani, who was General Manager – Digital and CX Transformation at Nissan Motor Co, will be joining Deloitte Digital in the Middle East region as a Partner for the Advertising, Marketing, and Commerce (AM&C) discipline as of April 2022.

During his 20-year career, Dajani has worked with the likes of WPP and Publicis, overseeing some of their largest regional clients (such as STC, Vodafone, Nokia, Visa, and HSBC). He was recognized as a high potential leader by WPP, being awarded the renowned ‘WPP Young High Potential Leaders' Award from Sir Martin Sorrell himself.

He also received a number of regional awards from the likes of Gulf Marketing Review, which identified him as one of the 40 top marketing professionals in the region; the Huffington Post, which voted him as among the 10 people changing the marcomm landscape in the MENA region, and more. 

Dajani also sits on the Advisory Board of CMO Council Middle East, the CXPA Middle East Regional Leadership Council, and is an Advisory Director with The Customer Institute.

His core expertise lies in the digital marketing and tech space, evolving over the years from a pure player marketeer. Starting his career with some of the worlds' greatest communication companies, Dajani currently is the General Manager for Digital and CX Transformation with Nissan Motor Co. for Africa, Middle East, India, Turkey, and Oceania, overseeing some of the most dramatic customer transformations the company has had to go through in recent times. His contribution to the organization was recognized by senior leadership and led him to winning the AMIEO Chairperson Nissan Way Award in July 2021.