Dubai-based Hug Digital, which already handles Al Futtaim businesses across the MEA region including Toyota and Lexus, has now won the digital businesses of the group’s subsidiaries including Hertz UAE, Al-Futtaim Automall and Toys R Us.

The agency will be working closely with the respective brands’ teams to deliver its entire range of services encompassing the brands’ social assets, content creation, full-fledged digital campaigns, development, and digital media planning and buying.

“Al-Futtaim group is a strategic partner to hug digital and we’ve been determined from day 1 in growing the business with them,” says Hussein M. Dajani, chief operating officer. “Al-Futtaim team@hugdigital is fully charged and committed to taking the full range of Al-Futtaim brands to the next level. We are blessed to have gained the trust and belief of such forward-looking clients as partners.”

Additionally, the agency has also secured the digital business of Tourism Development & Investment Company (TDIC), which is the primary developer of major tourism cultural and residential destinations in Abu Dhabi.

“We are thrilled to win the TDIC digital business. This is a strategic step in Hug Digital’s transition to further becoming the leading digital agency in the region and also in establishing its presence in the Abu Dhabi market, especially with the previous wins there, such as Deerfields Group of businesses. I am honored with the level of talents we have in the agency who are the core of our success,” adds Dajani.