Hug Digital, which recently won the Emaar Misr account, has now added the Deerfields Mall account and Retailistic Commercial investments (ADL, Saraydan Cafe, Deerfields Nursery, OXXO) account to its portfolio. The agency will be responsible for all content creation and community management across their social media assets as well as the accounts’ media needs.

“We are extremely honored to be partnering with Deerfields, a longstanding landmark in Abu Dhabi’s retail community and we’re looking forward to joining forces with the team to grow this appeal further. In the coming months our focus is to create an innovative holistic communications platform that will help reinforce the mall’s reputation as a complete family shopping destination,” says Hussein Dajani, chief operation officer, Hug Digital.