Exactly three weeks left for 2020 to come to an end. The effects of the pandemic have been plentiful for a variety of industries. For the advertising industry, 2020 was the worst year on record for traditional advertising media, while the online market failed to record growth for the first time since the Dotcom crash. Global marketing intelligence service, WARC highlights the state of the industry in their latest report along with forecasts on what ad spending will look like in 2021. 

The global ad market is set to fall by 10.2%- $63.4bn- in 2020

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