Hotwire, the global communications agency, represented in MEA through its exclusive partner Active Digital Communications, has announced an exclusive partnership with The Hoffman Agency to collaborate in Asia. 

“Dubai-based Active DMC has many international clients across the world as part of our partnership with Hotwire. The addition of Hoffman into our partner network now allows us to service clients who also have eastward operations – without having to go outside of the network for PR, marketing and comms support – as we are all one team,” said Sawsan Ghanem, joint managing director of Active DMC in an e-mail.

The agreement, which is effective immediately, will see Hotwire work with The Hoffman Agency’s wholly owned offices in Singapore, China, Hong Kong, Taiwan, Japan, Korea, and Indonesia as part of its global network of offices and exclusive partners.

According to a statement shared by Active DMC , the partnership offers compelling advantages for both firms. For Hotwire, it completes its global footprint with the addition of eight offices of an award-winning specialist tech agency in Asia. For The Hoffman Agency, the partnership opens up the opportunity to serve an extended client base.

The statement said that both firms are positioned as mid-size technology-oriented consultancies – small enough to offer deep specialization and hands-on involvement from senior consultants, but large enough to service the needs of the world’s most demanding clients.