Horizon Holdings has announced the appointment of Nadin Al-Alami as its new Managing Director to lead the company’s operations in Kuwait.

Al-Alami will lead the transformational evolution of the company. Having worked with leading multinational creative and PR agencies in the Middle East and North Africa region for over two decades, she has expertise in developing and implementing communication and creative marketing strategies, as well as a strong understanding of the industry, media relations, and demonstrated reputation and crisis management skills.

Mazen Jawad, CEO of Horizon Holdings, said in a statement, “We’re honored to welcome Nadin Al-Alami into this leadership role, where our Horizon once started. We found mutual aspirations and dreams to where we feel we want to take the agency in Kuwait, fueled by wonderful chemistry. We believe that Nadin, in partnership with her newly appointed creative director, will drive the desired agency culture to create work powered by data and technology to simultaneously activate business and deliver the economic multiplier while generating greater brand value for our clients.”

Al-Alami added, “I see a perfect match in the Horizon between the company’s vision and what I aspire to achieve in the next chapter of my career together, for our clients in Kuwait and our team. With over two decades of experience in delivering impactful campaigns across the region, and in particular in Kuwait, this is an exciting opportunity for me to be part of a company that has raised the benchmark in creativity. Kuwait has shaped me as a professional and still has amazing opportunities to offer. I look forward to positioning Horizon FCB Kuwait as a truly integrated, creative, and digital-first entity that creates value for our clients.”