After “A Dad’s Job,” recognizing and celebrating Arab single moms, Middle East furniture & furnishings retail brand Home Centre has chosen to again address and provide support to families and homes on an untapped and unspoken topic in the Middle East, adoption and fostering, via “The Homecoming.” 

Activating its purpose of giving every home its own unique story to tell, Home Centre is the first brand to talk about this controversial topic in the Arab world, shedding light on the need for loving homes and caring families for the many orphans in the region.

The new initiative includes a short film, titled “Falling in Love,” and a digital platform launched in November 2022 on World Adoption Day to share knowledge around the topic from a well-known psychologist and legal advisor. The platform also provides links to organizations one can contact to learn more about adoption or fostering across the region. Famous influencers who have adopted, as well as TV shows, will be joining in to support the initiative. Additionally, a unique art exhibition will also be telling stories of children who are without a family or a home.

Credits:

Creative Agency: Publicis Groupe MENAT – Leo Burnett Middle East

Chief Executive Officer, Publicis Groupe: Bassel Kakish

Chief Creative Officer, Leo Burnett: Kalpesh Patankar

Chief Strategy Officer, Publicis Groupe: Tahaab Rais

Head of Production, Leo Burnett: Shereen Mostafa

Creative Director, Leo Burnett: Kapil Bhimekar

Associate Creative Director, Leo Burnett: Farhan Siddiqui

Senior Manager – Strategy & Insights, Leo Burnett: Anna Sadykova

Senior Producer, Leo Burnett: Judy Lamaa

Senior Manager – Communications Consultancy, Saatchi & Saatchi: Maria Jabbour

Senior Manager – Communications Consultancy, Leo Burnett: Nourhan El Geneidy

Production Company: Publicis Groupe MENAT – Prodigious ME

Director, Story & Screenplay: Tahaab Rais

Director of Photography: Aeyaz Hasn

Chief Executive Officer: Sami Saleh

Production Operation Lead: Myriam Abi Wardeh

Executive Producer: Naji Bechara

Producer: Marie Noel Bou Haila

Assistant Director: Remy Haddad

Casting Director: Rita Gergess

Actors: Basmaa Baydoun and Elias Zayek

Art Director: Charbel Zgheib

Wardrobe: Michella Bteiche

Make-up: Jean Pierre Ghosn

Hair: Fady Aoun

Production Manager: Elie Deek

Focus Puller: Joseph Kfoury

Grip: Elie Eid, GripBox

Production Runner: Hussein Dia

Locations: Picture House Lebanon

Post-Production: Publicis Groupe MENAT – Optix ME

Post-Production Operation Lead: Nayla Chacra

Post Producer: Megan Markel

Editor: Neda Zag, Cold Cutz

Colorist: Karim Mira, LZRD

Online: Eddy Farah

Singer: Alyssa Baker

Music: Seppl Kretz, Gyo Kretz and Michael Bertoldini, Magma Music Agency

Sound and SFX: Chris Atkins and Joe Dickinson, With Feeling

Brand: Home Centre

Chief Executive Officer: Sameer Jain

Head of Marketing and Brand: Siddarth Sivaprakash

Senior Manager Media and Trade Marketing: Atharv Ruparel

Manager Media and Trade Marketing: Hassaan Khan

Assistant Manager Creative and Brand: Deviani Rao

Assistant Manager Creative and Brand: Abbas Nashrulla

Assistant Manager Social Media: Minna Pauly

Senior Executive Media and Trade Marketing: Rinesha Nikam

Senior Executive Creative and Brand: Kamila Walter

Arabic Copywriter: Hala Domlog

Senior Graphic Designer: Allan Cablao

Graphic Designer and Animator: Ronald Patricio