Following a competitive pitch, Olayan Kimberly Clark has appointed Grayling META to handle PR and Digital communications for its Kleenex brand across the GCC.

In a first for Kleenex in the region, Grayling will be responsible for the brand’s traditional PR, as well as digital strategy and content management across all its social media platforms. The agency has specifically been briefed to drive awareness and strategic positioning for Kleenex with a particular focus on the Saudi Arabian and UAE markets.

Saad Abdullah, marketing manager, Olayan Kimberly Clark, says in a press statement, “After originally briefing PR and Digital services separately, we were impressed by Grayling’s integrated response and decided to appoint the agency to handle both. We look forward to Grayling’s support across traditional and social media becoming a primary role in our communication strategy.”

Nicola Gregson, MD Grayling Dubai, adds, “Kleenex is a dream client for us and we are thrilled to be working with such a well-loved household name. An integrated campaign is key to achieving communications objectives and we’re very much looking forward to delivering strong results for Kleenex across the region.”