FutureTech has announced the promotion of Hala Lababidi to the Director of Digital Solutions to support its growth and expansion.

In this new role, Lababidi will be responsible for providing digital solutions to clients and agencies through the FutureTech platforms. Through her extensive creativity and effective communication and client-handling skills, Lababidi has played a key role in developing strong relationships with FutureTech partners and clients. This has in turn contributed significantly to the success and growth of the business.

Earlier this year Hala was listed as one of Campaign’s Digital Faces to watch in 2021, which showcases the best and brightest talents aged 30 and under. Boye Balogun, CEO of FutureTech, said in a statement, “[Hala] is a future leader who takes on new challenges within the organization and she is not only a face to watch but one of the future leaders of the industry.”

In this new role, Hala will also be responsible for spearheading FutureTech’s e-commerce proposition, which includes Adimo shoppable technology amongst others.