FP7 McCann Dubai was named the #1 individual agency globally in the Effective 100 rankings, while FP7McCann Egypt ranked at #17. The Dubai agency also ranked #16 in the Global WARC Media 100 rankings.

The WARC Awards celebrate excellence in creativity, media, and effectiveness for the marketing industry worldwide, and this marks the second year in a row for FP7 McCann Dubai’s success.

In terms of notable entries, “A Dad's Job” for Home Centre, from FP7 McCann Dubai, ranked #2 on the Effective 100 list.

As a global network, McCann Worldgroup was recognized as the #1 Most Effective Advertising Network in the 2022 WARC Effective 100 Rankings, also marking the second consecutive year that McCann Worldgroup was honored with this award.

“It is incredible to see, once again, the passion, intelligence, and ingenuity of our teams from across our global network as they drive the most impactful work in the world in partnership with our clients. We are so proud of all of them and honored by this recognition,” said Suzanne Powers, Global President and Chief Strategy Officer at McCann Worldgroup.

“Nothing pleases me more than FP7 McCann winning for creative effectiveness. As a commercial art, by definition, we need to deliver on both creativity and effectiveness, or we are not doing our job. There is no greater honor than to be recognized for both. I thank our brave partners and our incredible agency talents that together made this come to fruition,” said Tarek Miknas, CEO, FP7 McCann MENAT.