BPG Group celebrated its recent rebrand and renewed business restructure at the company’s 25th offsite on the QE2 floating hotel in Dubai.

The Group unveiled the new structure in June by replacing BPG Bates, BPG Cohn & Wolfe, BPG Maxus and BPG Possible with two verticals: BPG Max, which will handle media and data just like BPG Maxus, and the newly launched BPG Orange, which will combine the offerings of Bates, Cohn & Wolfe and Possible, to offer content and consulting.

Speaking to Communicate at the time, CEO Avi Bhojani said, “We are buying our independence to operate and deliver to clients in an agile and seamless manner.”

The two-day day offsite brought together 150 staff members from the Group’s Dubai and Kuwait officers through team building, creative film making and problem solving exercises.

“This was the 25^th time we have held our offsite and it has been the most successful and popular event to date. This year has helped to bring our fantastic creative, energetic and creative teams even closer together and reinforce the complementary but distinctive nature of the three marketing services brands within the BPG Group. The talent of our multinational team is at the heart of delivering successful solutions and a client-centric focus to our clients and working together to stimulate and generate innovative ideas is integral to the shared success of the BPG Group and our clients. And the QE2 delivered the ideal setting to enhance the passion, hard work and collective spirit among all our teams over the two days – an approach that we are harnessing to ensure our clients stay relevant and ahead of the curve,” says Bhojani.