It's pretty evident that a lot of the changes that happened this year as a result of the pandemic are here to stay. Consumers think and behave in an entirely new fashion and marketers are still figuring out how they can best reach them now. Yesterday, social media giant, Facebook unveiled a whole slot of new features and tools that aim to help marketers reach consumers more effectively.

Future of Work

Remote working has received mixed reviews from organizations around the world. Some are in favor of it while some are against it. Either way, it's here to stay. This means organizations have to figure out a long-term plan when it comes to working, in a way that benefits both the business operations of the organization as well as the employees. Tech like video and collaboration tools will continue to be incredibly important in making sure people can feel together when they’re apart from colleagues and leveling the playing field for those who can’t return to the office.

Facebook reported that they expect to see more companies looking at AR/VR to improve training and onboarding processes while people can’t be together in person. Because of this, the platform is pushing forward their work in AR and VR so it’s easier for people to collaborate from different locations. One example is  Infinite Office, on Oculus Quest 2, which provides you with a virtual reality workspace so you can work without having a real-life computer in front of you.

Future of Shopping

The shopping experience witnessed a transformation like never before. Multiple reports claim consumers now prefer to shop online as opposed to offline, due to the shopping habits that were created during the lockdown.  Jordanna Whayman, Commerce Product Marketing, EMEA Facebook explained how the platform plans to leverage this trend in order to help businesses. 

  • Facebook plans to create a unified shopping experience through it's application portfolio and invest more in the power of discovery commerce. The idea of discovery commerce is to match the right product with the right person.

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