The Dubai Chamber of Commerce and Industry signed an MoU with TikTok earlier this year to create and launch the Dubai Chamber – TikTok Academy, an educational program that will help 1,000 startups and SMEs validate and grow their businesses using the content creation platform.

To date, almost 300 businesses have participated in the educational program, with participants from a wide range of sectors eager to learn more about building and expanding their presence on the TikTok platform to grow their reach, including IT, art, health, construction, and banking.

Cohort 2 will soon start and businesses and entrepreneurs who are interested in taking part will be able to apply to the program once it launches.