Dubai-based live communication agency, Entourage, has won the creative assignment for Jordan Tourism Board. Its first initiative is the “Yes, It’s Jordan” campaign across the GCC and North African countries showcasing hidden gems, and family holiday attractions for the Middle East market.

The campaign was developed over two months with strategic inputs about target market expectations, followed by a comprehensive tour of Jordan to unveil authentic and less known family-focused destinations and touristic activities leading to the creation of inspirations for the upcoming holiday season.

Dr. Abed Al Razzaq Arabiyat, managing director of Jordan Tourism Board, says in a press statement, “We are anticipating a great year for Jordan, and the first round of response will be received when we launch the “Yes, It’s Jordan” campaign at the Arabian Travel Market 2016, in Dubai. We are convinced that Jordan holds a treasure trove of family holiday experiences that many are unaware of, with this campaign we will not only build awareness but drive inbound numbers from the GCC and North African markets.”