Elan Media has launched Elan Live, which is a control suite that allows the company to control the content delivery to all 242 digital screens operating in Mall of Qatar, Doha Festival City, and Ezdan Mall.

Elan Live allows for special executions and new opportunities for brands to connect with their audiences in what the company claims is a first of its kind product/service in Qatar. Advertisers can customize campaigns according to the time of day, day of week, and geo-location across all three malls simultaneously, individually, or in a customized way.

Commenting on the launch of Elan Live, Jamie Ball, COO at Elan Media says in a statement, “We are extremely proud that the Mall of Qatar, Doha Festival City and Ezdan Mall has chosen us to be their exclusive media partners, the launch of Elan Live is another show of our commitment to deliver the best advertising experience to our audiences, our clients, and our partners. Our digital out-of-home networks offer brands a new, powerful and engaging way to target their customers, and it is Elan Live that will enable us to do just that. Elan Live will create a new dynamic and ensure that advertising on the Elan Digital OOH networks will work harder and smarter for brands, enabling them to deliver exactly the right marketing message to the right people at the right time.”