Dubai Women’s Run, the largest female-focused sporting event in the MENA region, has appointed Catch Communications to spearhead PR & comms activity for its 2022 edition.

Founded in 2010, the annual sporting event celebrates the spirit of women across the region and encourages women of all ages and from all walks of life to adopt a healthier lifestyle. Organized by Plan B Group, in collaboration with the UAE Athletics Federation and Dubai Sports Council, the ninth edition of Dubai Women’s Run is anticipated to host over 6,000 women from across the UAE as they participate in 10km, 5km, and 3km races and will be open to women and girls from 14 years and up.

“Recognizing and supporting female-founded and led initiatives has always been at the core of what we do at Catch Communications. We are excited to come on board as the agency partner for Dubai Women’s Run and look forward to lending our support and expertise to this prestigious project,” said Injeel Moti, founder & Managing Director of Catch Communications, in a statement.

This year’s route will take runners around Bluewaters, a vibrant island destination and home to some of the city’s most original retail concepts and attractions. Participants can soak in views of Dubai’s iconic skyline and the Arabian Gulf as they soar through the stylish district and past quintessential experiences.

Catch Communications is a new-age media agency offering tailored, focused communications solutions to connect brands with consumers and businesses through high-impact, creative, and value-added strategic counsel.