Starcom Middle East, a global media agency under the Publicis Groupe Middle East umbrella, has announced the appointment of Donnacha Kinsella as its new Head for Saudi Arabia. This marks Donnacha's second tenure with the Groupe and Starcom ME, where he previously served as the lead for strategy, digital, and data on the P&G account.

“As a media, data, and technology leader, Donnacha’s work and experience in performance and business outcomes is unparalleled,” says Ramez Zeineddine, CEO, Starcom Middle East. “Equally important, he’s also a champion of people and culture. As Starcom ME continues to drive growth for our teams, clients, and the industry at large, we're excited to have Donnacha on board as we further accelerate our foundations in Saudi Arabia”.

Specializing in digital marketing and data leadership, Donnacha brings a wealth of expertise that encompasses various client verticals such as CPG, Finance, Automotive, and Tech. Donnacha has also led media teams across some of Starcom ME’s largest clients, most notably Stellantis and P&G.

In his most recent role, Donnacha served as the Global Client Lead at Mindshare, overseeing the Public Investment Fund (PIF) account, Saudi Arabia's sovereign wealth fund, where he played a pivotal role in shaping media and advertising strategy and operations.

"I'm excited to re-join Starcom ME and Publicis Groupe ME. Starcom's ethos and goal to drive human understanding and connection fit well with the ambition and opportunities we see in Saudi Arabia. I'm excited and committed to the growth of both Starcom and the Kingdom. I'm looking forward to working with our team to elevate our existing client relationships and to drive business growth in line with the Saudi 2030 Vision”, said Donnacha Kinsella, Head of Starcom KSA.