Publicis Groupe created Majlis@Publicis, a complete business solution honoring the nation's cultural heritage and DCT’s aspiration to be one of the most innovative, advanced, and data-driven DMOs globally.

Majlis@Publicis includes a dedicated, bespoke agency serving all stakeholders within the DCT ecosystem. It aims to deliver on Abu Dhabi’s vision to become a unique destination brand that creates long-term, meaningful relationships with visitors through relevant, differentiated, and credible connections. This innovative operating agency model will propel digital transformation across all verticals within the DMO with data at its core.

Commenting on the agency appointment, Alain Brahamcha, Chief Executive Officer, Spark Foundry MENA said, “One of the main objectives behind everything we do is transforming businesses – with the client and their establishment at the core. Through critical thinking, we aim to weave Abu Dhabi’s culture into our work, so that when we send it out into the world, it’s truly genuine.”

Javier Bravo, Business Lead, Spark Foundry further added, “Having worked on this account for many years, this new win makes me immensely proud. Looking back on our incredible work, I’m excited about the dynamic transformations that Majlis@Publicis will bring.”