Cheil MEA, a regional marketing and advertising agency, is thrilled to announce the newest addition to its team, Cressida Pickavance, who joins as Director – Direct-to-Consumer (D2C) Strategy. 

In Cressida's role as Director – D2C Strategy, she will spearhead strategic initiatives and lead large cross-functional teams across various digital disciplines. Her extensive expertise and proven track record will make Cressida an invaluable asset to Cheil MEA as the agency continues to drive innovative and effective digital solutions for its clients.

Cressida commented on her new role, saying, "I am excited to embark on this journey with Cheil MEA. I am eager to play a pivotal role in propelling the agency to greater heights within the dynamic and ever-evolving digital landscape. With the region outpacing the global eCommerce growth rate, Cheil is strategically positioned to help clients capitalize on these opportunities. I am looking forward to collaborating with the talented teams at Cheil MEA as we collectively drive business growth for both our existing and prospective clients."