XELEMENT, a Saudi-based, full-service advertising agency, welcomes Diogo Borges as their Executive Creative Director. With over 22 years of creative experience, Borges’s journey is marked by a suite of awards, including Cannes, D&AD, One Show, and Clio.

Amro Aboonoq, CEO XELEMENT, captures this sentiment with grounded optimism, “Diogo’s arrival at XELEMENT is a humble yet powerful stride towards enhancing the success stories we create. It’s about bringing a new dimension to our already strong team. His global perspective, paired with our proven track record, paves the way for what we can dream and achieve next.”

With Borges now part of the team, the agency is to surpass set standards. His international experience, combined with a deep understanding of the local market, sets the stage for XELEMENT to craft even more success stories.