Faisal Ahmed

Associate performance director at Dentsu X

I moved into the world of digital advertising with a background in programming. When one of my colleagues mentioned that after search and social, we were going to be learning about programmatic, I quickly assumed that it was a new software program made for the advertising industry. Even though the basics of programmatic are similar to Google Display Network, if utilized fully with the help of DCO (Dynamic Creative Optimizations) and some advanced logic, for example, then programmatic stands as a very sophisticated digital advertising platform, unlike any other.