Younes Elaouad

Account Executive at Definition

I first heard about programmatic a few months back, when facilitating an interview for our client, BackLite Media. I was always aware that algorithms are at the heart of pretty much everything we consume nowadays, but I found the detail and complexity behind the concept fascinating. There’s also a tightrope to balance here, since at its very core, programmatic can only function well through access to a mountain of data. Accumulating and utilizing this data ethically, on a mass scale, is a balance the industry will need to get spot on before programmatic really takes off.