ADVERTISMENT
We asked the industry: When you first heard about programmatic, what did you think it was? Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]
Joseph Karam
Media Director at Magna Global
At the beginning, I thought it was related to the display ads being programmed automatically, to appear in a certain way, at a certain time, similar to other digital channels. But obviously and very quickly, I was amazed at what it can do, and how quickly technology overall is moving and making campaigns more efficient and successful.
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