Despite significant progress in efforts to empower women in the workplace, we’re still in a place more and more women across the globe are quitting and switching their jobs, when they’re not getting what they ask for from an organization. According to McKinsey & Company, women leaders are just as ambitious as men but are facing headwinds that hinder their professional and personal growth. In circumstances like these, organizations are at risk of losing and even attracting fresh women talent, and, women, continue to be depreciated of their rights in the workplace.

Addressing these crises and its effect on women, Communicate is hosting the Women To Watch Conference. Under the theme of ‘Breaking through gender stereotypes to drive creative change,’ the half-day event will take place on 15th June 2023 at the V Hotel in Al Habtoor City, Dubai, UAE. It invites individuals from all walks of life who share a passion for exploring how organizational culture can embrace gender equality to fuel innovation and foster growth to participate in the audience. With a diverse line-up of over 30 industry experts who have been instrumental in paving the way for change, attendees will have the opportunity to share their own valuable insights and forge meaningful connections with the audience.

Formerly known as Marketing to Women, the event has undergone a profound transformation to better align with the evolving landscape and create a safe and inclusive space for tackling the real challenges faced by women in the industry. As a socially conscious organization, Communicate acknowledges its role in fostering meaningful discussions on gender equality, celebrating the accomplishments of women, and driving a progressive agenda.

Distinguished speakers at the conference include:

  • Abigail Laursen – Marketing Communications Director, Nestle Middle East
  • Lynn Chouman – Managing Editor, Linkedin News
  • Annie Arsane – Regional Head of Marketing, GBS METAP – TikTok/Bytedance
  • Damian Brown – Group Head of Talent, Chalhoub Group
  • Amani Al Atat – Client Servicing Director, Memac Ogilvy Riyadh
  • Weera Saad – Regional Director of Creative Shop, META
  • Sina Port – Head Of Communications, Adidas United Voices, Adidas
  • Reem Alattas – Director, Value Advisory – SAP and DataNaut at NASA
  • Rachel Dunn – Communications Director MEA (Chair of GWPR), Microsoft
  • Suzanne Guzzo – CMO, GM Middle East and Africa
  • Joyce Baz – Head of PR & Communication, Google MENA
  • Noha Hefny – Sr. Consultant Strategic Partnerships and Communications, UNWomen
  • Injeel Moti – Founder and Managing Director, Catch Communications

The event will feature a series of engaging sessions, including:

  • Workshop by UNWomen x Unstereotype Alliance x ABG: Invisible barriers to workplace gender equality: Women's Perspectives
  • The Saudi Experience: How Saudi Arabia is turning the tables for women in creativity
  • The Power of Sisterhood: Why and how female mentors and role models have a huge role to play
  • Facts and Fiction: A definitive snapshot of the gender gap in the MENA creative and innovation-led industries
  • Overworked and Under-Recognized? How to develop a corporate culture that embraces DEI, ensures women's growth, and rewards them appropriately

As a part of Communicate’s approach to empowering women across the region, the platform is also running the ‘Women Who Inspire’ campaign across all its platforms. The campaign presents an invaluable opportunity for professionals, irrespective of their field of work, seniority, or designation to recognize and nominate their female colleagues who have served as a wellspring of inspiration, motivation, and personal growth to them. Selected nominees will be duly acknowledged and celebrated on Communicate's influential social platforms.

The Women to Watch Conference, driven by Communicate's commitment to fostering positive change, stands as a testament to the organization's dedication to creating an inclusive and equitable landscape for women in the industry. To register for this event and gain further insights, please visit – https://event.communicateonline.me/women-to-watch/