Luxury brand Coach has named UM as the media agency of record, following a competitive account review that began in 2016. Billings are not disclosed.

Led from the agency’s global headquarters in New York, UM will conceptualize and deliver customized media buying and integrated planning services for Coach across nine markets including the US, China, Hong Kong, Taiwan, Japan, Malaysia, Singapore, South Korea, MENA.

“We have such a passion for the Coach brand and are thrilled to become their partner in media and brand connections. Coach is an iconic American brand with a rich heritage of craftsmanship. We look forward to supporting Coach as their brand transformation and fashion credibility continues to gain momentum globally,” says Daryl Lee, Global CEO, UM, in a statement. “Our markets around the world are keen to bring the next level of integrated planning and digital and data innovation to Coach.”

“We look forward to working with UM as our media Agency of Record,” adds Carlos Becil, CMO, Coach. “We are excited to see the media integration and creativity that they can bring in support of our global brand transformation.”