Horizon Group’s creative arm has been on the down-low recently. The agency won two big accounts last year, Al Hamra Group and Danone Nutricia.

The agency also appointed a new deputy GM earlier this year following the appointment of an ECD in December 2017.

Now, Horizon FCB has announced its latest win, Mercato Mall.

Based in Dubai’s Jumeirah area, Mercato is the first Italian-themed mall in the Emirates, which was set up in 2002.

It has now appointed Horizon FCB as its Agency of Record and Creative Partner. The agency will be the brand custodian responsible for the evolution of the brand and its integrated communication moving forward.

Commenting on the win, Mazen Jawad, group managing director, says in a statement, “We felt an immediate chemistry as we met the team at Mercato Mall and were inspired by the brand’s commitment to evolution & innovation in a city famous for its retail destinations. We feel that we can evolve the brand communication and the customer experience and help the marketing team achieve their objectives.”

“This is an incredibly exciting time for our brand and the way we see it evolve. We had the human chemistry that we were seeking with the team at Horizon FCB, were impressed with their strategic and creative approach and believe that Horizon FCB Dubai is the perfect choice to move forward with our ambitious marketing plans,” adds Debbie Russo from Mercato Mall.

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