BPG Group has announced a new enhanced structure with the aim of creating a stronger group-wide strategy and new business development team by appointing new leadership in the group’s advertising and public relations businesses and a renewed focus on the agency’s digital and social media offer.

BPG Group CEO Avi Bhojani explains that the changes are following an exhaustive internal review of the business that will benefit both existing and prospective clients while energizing the company’s team.

Under the new structure chief operating officer Nitin Puri assumes a stronger role and will be responsible for growing the agency’s regional capability, overseeing a new group-wide strategy team led by strategy director Kevin Jones who moves to the role from BPG Bates, manage a central new business function that will be driven by entrepreneur turned business director Chad Hussain in addition to his HR and finance responsibilities.

The advertising and creative business BPG Bates sees refreshed leadership with long-serving agency stalwart Suneesh Menon assuming the role of managing director, while current CEO Nick Clements leaves the company for MCG Group.

At its public relations division BPG Cohn and Wolfe, Kevin Hasler takes on the role of managing director with a brief to focus on a greater digital offering and further developing the growing corporate communications and consultancy strength the business offers across the region.

Meanwhile a more integrated and developed social media offer has been created with the move from BPG Maxus to BPG Cohn and Wolfe of Hameed Yousuf as account director, digital, to lead the agency’s social media business.

Bhojani says in a press statement, “As a 36-year old business we have built our success in Dubai and the region on ensuring that we continually refresh and re-energise our business to ensure we are at the forefront of innovation in communication. The changes we are announcing will ensure a stronger strategic focus and digital offer at a group-wide level to ensure we deliver creative and high impact business solutions to clients across the region.