Integrated communications agency, Atteline has officially launched its Social Media and Digital Marketing division. With four expert new hires made within the specialization, this strategic development not only expands the Dubai-based agency’s comprehensive service offerings but strengthens its suite of integrated communication solutions across the company’s international offices in Manila, Philippines, and Riyadh, Saudi Arabia.

Sanya Ijaz, Account Director will lead the newly established division at Atteline as Account Director. With more than half a decade of experience and a zest for decoding consumer behavior, Ijaz will guide the team into a sphere where data-driven insights, creativity, and narrative converge to redefine communication strategies. Ijaz's vision for the division is to revolutionize the way clients connect with their audiences.

"As a team fascinated by the interplay between consumer behavior and the digital landscape, we look forward to crafting strategies that not only inspire but transform the future of engagement. Social media is a powerful conduit for influence and conversation, and with the break-neck speed at which the digital landscape evolves, it is a delight to be working with a team that is truly at the top of their game,” said Ijaz.

Another asset to the division is Avinash Bhatia who will be taking over the role of an Account Manager. Bhatia is an accomplished social media specialist and brings a wealth of experience to the team. His expertise lies in developing multi-channel social media strategies, spearheading cutting-edge campaigns, and managing digital global brand initiatives.

Content creation will be headed by Amira Omran and Jerick Conejar who will be taking on the role of a Social Media Content Creation Executive each bringing their unique skills and perspectives to enhance Atteline's social media capabilities. The newly appointed team will play a pivotal role in Atteline's "Generation Next" specialization, which focuses on understanding and engaging with 16-25-year-olds, or “the generation of tomorrow”.

Atteline Managing Director, Sophie Simspon, said the agency was deeply conscious of the importance of staying connected with this demographic and was committed to nurturing client growth by keeping a constant pulse on the preferences and behaviors of Generation Next.

"As an agency, it requires keeping our finger on the pulse, to ensure we are supporting the growth of our clients year-on-year. For brands whose success hinges on engaging with Generation Next through digital platforms, they cannot risk putting off truly understanding the tastes, preferences, and behaviors of the young people of today," Simpson said.