ATL Media (A Zee Network Enterprise) announced a strategic shift as it takes on the exclusive representation of Zee Entertainment Channels in the MENA region, effective January 1, 2024.

ATL Media's extended portfolio embraces a range of channels, catering to a broad demographic of viewers. Zee Aflam and Zee Alwan connect with Arabic-speaking audiences, while Zee TV, Zee Cinema, and Zee Keralam engage South Asian viewers, reflecting the rich multicultural fabric of the region.

ATL Media not only retains its role as the exclusive representative for Zee Entertainment Channels but also maintains its position as the sole representative for Cartoon Network's channels and their extended digital assets in the MENA region. 

Ashok Namboodri, Chief Business Officer for International Business at Zee Entertainment, expressed his excitement, stating, "We are excited and enthused about this new chapter in our growth plans in the region and are confident that ATL Media's expertise will significantly enhance the reach and impact of our diverse channels."

Medhat Houalla, Executive Vice President – Ad Sales & Syndication of ATL Media, shared his perspective on this development, stating, "We are thrilled to reclaim the exclusive representation of Zee Entertainment Channels in the MENA region. This move aligns with our mission to deliver diverse, high-quality creative solutions that resonate with our clients. Our team is enthusiastic about the opportunities this brings, and we are dedicated to ensuring an unparalleled advertising experience for our partners."