The Mercedes-Benz "How To" campaign, a global fashion storytelling platform aiming to nurture local fashion creative talent, launched in the region in October in collaboration with Fashion Forward. The campaign brings together artists, designers, and musicians within the #mbcollective which, in the region, features Saudi fashion designer Arwa Al Banawi, Saudi model Shahad Salman, and Dubai-based musician Layla Kardan, and focuses on self-improvement, celebrating curiosity, and encouraging one another to learn.

 

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