Agency 222, an integrated advertising and communications agency, has won its first Saudi retainer client, Alistithmar Capital.  The agency will support Alistithmar Capital in branding, advertising, digital and public relations.

Agency 222 expanded into Saudi Arabia last year opening its first office in Riyadh. Selected through a highly competitive pitch process, the agency was appointed for its expertise, creative thinking and local understanding.

Arch. Khaled Madkhali, assistant general manager of Alistithmar Capital, says in a press statement, “Agency 222 KSA stood out due to their passion, in-depth understanding of the market and knowledge of the banking and finance sector. We are looking forward to building a long and collaborative relationship with them”.

Hussein Fakhri, CEO of Agency 222 adds, “We are delighted that Alistithmar Capital is our first retained client for Agency 222 KSA. Saudi is a very important market for us. Our model is working extremely well and this is receiving increasing attention regionally. We look forward to continuing to build our client base in Saudi and beyond in the coming year”.

Established in 2011, Agency 222 is an advertising and communications agency with offices in Doha and Riyadh that covers advertising, branding, research, digital, PR and media.