AdZouk has launched a native content recommendation platform solely in Arabic, called “Konnect”. As a premium MENA SSP, AdZouk designed “Konnect” to provide advertisers and clients who wish to promote their content, the ability to target exclusive audiences specific to their brand via several formats that can be managed and analyzed in real time.

Highlights of the platform include:

• The technology behind the platform incorporates a Recommendation Engine with the ability to create recommended content for audiences, based on (1) their preferences and (2) the relevance to the current content they’re engaged in.
• Inventory can be suggested based on geography, demography and device type.
• The inventory is transparent so that advertisers can reach the whole network, specific domains or even specific placements under a domain.
• Clients have access to numerous native advertising formats including Content Recommendation Units such as classic, scrollable, in-ad, siderail, in-text and infeed.

Jamie Atherton, managing director at AdZouk, says in a statement, “We pride ourselves on being the first, true Arabic content technology in the region. This new solution will make digital advertising work harder and smarter for our Arabic clients. As we continue to push the boundaries in the industry we believe Konnect is the next step in transforming online advertising in the region.”