In its search for a social media agency that can help deliver a robust, innovative, and best-in-class social strategy, Adidas has appointed Havas Middle East as its social media agency in the MENA region, adding to its current communications and PR scope led by Red Havas Middle East.

Commenting on the agency appointment, Paul O’Connor, Director of Brand Communications & Sports Marketing, at Adidas said, "Our ‘Impossible is Nothing’ brand attitude is our main focus, and it starts from seeing possibilities in the topics that mean the most to us: sports credibility, inclusivity, sustainability, and then telling stories that demonstrate what we believe in with rebellious optimism. We believe Havas Middle East is the right partner to tell our stories and to help us reach all those who look to make a difference in sport every day.” 

“We are very proud to strengthen our relationship with Adidas by becoming their social media agency for the whole region. It reinforces our point of view that integration, led by strong creative work, makes a difference in business and delivers better results. Working with Adidas is a dream come true for many of our team members, myself included. Together with Red Havas, our PR discipline, we have delivered several globally recognized campaigns in the past year –now we’ll have room for more.” added Fabio Silveira, General Manager, Havas Creative Middle East