Brand experience agency, Action Impact, has used gaming-style technology to build an interactive and versatile tool that turns a buyer’s imagination into on-screen reality.

“Our clients in property and car sales spend a lot of time explaining to their customers how a villa might look when it’s built or how optional extras could transform their car. In the end, they have to rely on their customer’s imagination to close the sale. Our technology makes it real – and provides that vital extra sales push,” says Action Impact’s executive creative director, Simon Tapping.

The product, Virtual Gekko, is a program based on gaming software that enables clients to take real-time tours of a villa with the power to control a range of options. Virtual visitors are able to view the apartment, enter and exit rooms, check out sightlines, see how different kitchen designs might look, or how furniture could be arranged, and check out views from windows with a 360° aspect.

“It’s designed for sales centers and showrooms. Customers can check out how different configurations might look in a property. It brings your imagination to life,” adds Avinash Lobo, the product’s lead developer.