01:30 pm –

CALENDAR INVITE: “See if we can pitch” meeting

START: 01:30pm

END: 02:30pm

TELAL:

“Thanks everyone for coming. Enjoy the pizza. Here’s the RFP. Let’s set the Working Agreement for the brainstorm:

  1. There are no stupid ideas.
  2. There are no restrictions.
  3. An idea starts with one person. And then, someone will give feedback and it becomes good. Then, another person gives feedback and it becomes great. And then, it becomes perfect.
  4. Phones off.

Cool. Let’s now count off by 1, 2, 3 – that will be your group. Take your Sharpie and Post-Its and choose a place where your group will work. For this first exercise, we’re timeboxing to 15 minutes. Go!”

You see, content isn’t a one-human show – it’s a team show. Ever since we started following design thinking, our brainstorms and sprints really move fast – which is good because when the pizza runs out, the meeting is over.